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Main » 2013 » December » 11 » Producing Good Catalog Photos
11:55 AM Producing Good Catalog Photos |
| Producing Good Catalog Photos Every customer who gets hold of your catalog would
want to know everything. From product specifications to prices, they would cram
for information. This is why your catalog should be complete with the
information your target customers would want to know. But information alone is
not enough, there should be images included to give the customer an idea of what
the products look like. To get quality product photos you have to consider
several factors such as the camera that you will use, the use of lights and the
printing process. Digital cameras are always a good choice. Aside from
convenience and control in use, it also has long term cost savings. Digital
cameras are also more flexible with lighting. When you are able to get hold of a
good digital camera you will get excellent and professional photos that will
look great in your catalog. When taking the picture always make the product as
the focal point. As much as possible avoid taking group pictures because they
are less favorable and saleable than products pictured individually. When you
are soliciting the help of a professional photographer, aside from taking the
photos make sure also that they will do the image processing for you. And if
your design will require group shots, outdoor shots or special backgrounds, it
is better to sketch the shots first in a paper and give them to the photographer
beforehand to make sure that the photographer understands what you want for the
shots. Although some companies attempt to save money by doing the photography
themselves and trying to group together products, such strategy often results in
poor sales. Understand that your goal is to sell so it is essential that the
images are effective and interesting as much as possible Isabel Marant Shoes. But don�t expect the
catalog alone to do the sale for you. Remember that the purpose of a catalog is
the provide information and to encourage the customer to contact you. The
catalog can get you the customer you need but you must make the sale.
Nonetheless, it never hurts to bend some rules and experiment a little with your
photos huanghaiyan121. Just make sure that you know what you are doing and why
you are doing it. By getting creative yourself you will be surprised with the
boost in sales and profits.
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