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Main » 2014 » January » 08 » Realtors Employ RSS Feeds to Sell Homes Isabel Marant
7:12 AM Realtors Employ RSS Feeds to Sell Homes Isabel Marant |
Realtors Employ RSS Feeds to Sell Homes Daily more and more realtors are turning
to RSS as a tool to market homes for sale. The growing RSS phenomenon in the
realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery
rate. In addition the costs involved in creating and managing an RSS feed are
insignificant when compared to the print advertising Realtors spend on each
week. Imagine the amount spent each week to promote various properties in
circulars and weekly newspapers, compared to the costs associated with updating
and managing an RSS feed.How it Works:1. Create Specific Feeds.Create RSS feeds
of homes for sale in a specific town or zip code. Another consideration is to
create an RSS feed based on the home cost or create a feed of scheduled Open
Houses in a specific region. RSS feeds can be created manually using a text
editor.A step by step guide is available at or software specifically for RSS
feed creation can be used.The realtor publishing the RSS feed controls what
information is syndicated in the RSS feed, so ultimately it is the realtor's
decision as to whether to include teaser copy or full articles. Generally most
Realtors use copy similar to those in print ads to attract the home-buyers
attention.Once you have constructed an RSS feed, you will need to transfer the
feed to your server. This can be done using a standard FTP client (if it is not
built into the feed creation software). The feed is usually placed in the
domain's root directory like this: /nameoffeed Isabel Marant.xml or a subdirectory like
this /rss/nameoffeed.xml.2. Promote the Feed.Once you have an RSS feed you will
need to promote the feed on the realty company website, submit the feed to the
numerous RSS feed directories and tell customers about the availability of the
RSS feeds.In order to signal to website visitors that an RSS feed containing
content related to the website is available, include a colorful graphic on the
website. Realtors can customize RSS feed buttons by selecting the text on the
button and the color scheme of the button. Once the color and text is entered, a
custom graphic is instantly created. Webmasters can easily match the style of
the RSS button to a website's theme.Create custom RSS buttons -
/public/rss-graphic-tool.htm Many website visitors who have RSS
readers/aggregators installed will automatically detect an RSS feed on the
website if you add a small portion of text to the header field of your web page.
Use the following format to assist RSS readers in auto-detecting the location of
the RSS feed.[link rel="alternate" type="application/rss+xml" title="RSS"
href="/rss.xml"]Replace the brackets [] with less than and greater then symbols
and replace /rss.xml with the URL to the RSS feed.In order to increase exposure
of a realty RSS feed, Realtors should submit the feeds to RSS search engines and
directories. This can be done manually. Just as you would submit the URL of a
website or web page to a search engine, or you can use software to automate the
process. There is a large list of RSS directories at /rss-submission.htm . If
you prefer to automate the submission process, consider evaluating RSS Submit
available from: /rsssubmit.html .3. Update the Feed.Update the RSS feed(s) daily
or weekly by adding a new feed item, as new properties are made available.
Repost feed items for any properties that have experienced a price change.4. RSS
Feed Tips.In order to maximize the benefit of marketing using RSS be sure to
include the realty company phone number or link to the website in the
description of the feed, so that any prospective buyers will call the
appropriate office to receive additional details, or schedule a viewing. Include
images of the home in the RSS feed's description, so that the property will
attract the viewer visually. Highlight different homes each week or emphasize
different property features each time a property is listed.It is also suggested
that Realtors communicate success stories by letting prospective buyers know
when homes are under-contract but still on the market, or communicate when
properties are sold and no longer available huanghaiyan121. The realty market
will benefit from RSS as a technology as it is a natural fit for the Real Estate
industry.Copyright 2006 Sharon Housley
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